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Information or Presentation web site
The purpose of an information
or presentation web site is not to sell a product or a service but to
inform people on a topic that appeal to them.
Examples of information and presentation web sites:
- Introduction to a company, a product, a range of products, an artist or a well-known person
- Information on a topic, a hobby, an event or a news
The webmaster of an information and presentation site needs to attract visitors and converts most of them into regular visitors with :
- Quality content
- Updated on a regular basis
- A keyword that tells search engines and web users what the web site is talking about
- A clear and easy-to-use navigation
- A search utility to easily find the information
- With the goal to satisfy visitors always in mind
The webmaster of an information and presentation web site can earn money without selling anything directly from his site. He can put advertising, make a partnership with a merchant, or even ask the visitors to pay for content (or a part of it).
Here is some advice from Webmaster-Now which helps to
find the right keyword:
2: Why am I doing a web site ?
- E-commerce
- Information / Presentation you are here!
- Interactive / Membership
- Personal
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