Competing on search engines
to win a few ranks up

The ranking on search engines does not depend only on the engine and your web site, competitors web sites are also playing the same game.

Before working on an optimization campaign, it is recommended to analyze the competition on a few selected keywords.

- Enter a keyword as search query in Google, Yahoo and Msn

- What are the first five results ?

- What are their keywords ?

Learn more: what are the keywords people are looking for when using search engines ?

- How many external links do they have ?

Learn how to find the number of links:

In Google, enter the URL in the search box this way:

link:www.url-competitor.com

A proven tactic is to contact the sites listed as external links of a competitor site, and ask them to put a link to yours.

- Can the web site make its way to the top 5?

- Maybe it would be easier with another keyword ?

Webmaster-Now gives you some advices to manage a web site:

1: Choose the right keyword

2: Know your visitors

3: Optimize for search engines

4: Communicate:
external links - press release - internet partnership - online marketing - offline marketing

5: Buy visitors

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