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a web site > regular visitor
The regular visitor
A regular visitor
worths 100 first time visitors. He is the one a webmaster can make most
money with.
The benefits of having
a regular visitor are:
- visit regularly
the site
- buy regularly
on the site
- recommend the
site to others
- subscribe to the
newsletter
- participate in
contest, survey, game, board, etc
- all these at the
same cost as someone else who stayed only a few seconds on the same
web site !
How can I recognize a regular visitor ?
It is quite difficult
to estimate precisely how many regular visitors visit a web site, at least
with the current statistics software. But with a software such as Web
Trends and with cookies on visitors' computers, the estimate is much more
precise.
Suggestions to convert
a first time visitor into a regular visitor:
- provide quality
content
- with an attractive
design
- and an easy to
use and to understand navigation
- with a keyword
targeted to the needs of the audience target
- put special offers
up front
- for a limited
time, in order to create a sense of urgency
- publish a newsletter
- organize a contest
- build content
as a TV serial
- update the site
very regularly
- offer an email
alert to let users know about new features and content
- give on the home
page a list of new content
- manage a news
section with links to news articles
- manage a list
of links useful to users (and not only to search engines)
- and in one word,
make your site feel alive !
Learn about statistics:
- Statistics
explained
- Web
statistics analysis
- Statistics
reliability
Webmaster-Now gives you some advices to manage a web site:
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