Type	Diagnosis	Improvement
Number of page views	Less than 5 page views per visit	Cut the page into many Reduce the graphic size to improve download time Add content Survey users to identify their needs and adapt the content
Most popular pages	The top 5 or 10 most popular pages on the site	Sell product or service Sell advertisement Promote users to come back (newsletter, contest, sale, new content, etc) Include these pages in the promotion to optimize the number of external links
Less popular pages	The 10 or 20 less popular pages on the site	Change content Change navigation Put a link to a popular page up front Offer special offer for a limited time
Entry pages	The top 5 or 10 entry pages	Sell product or service Sell advertisement Introduce your services (newsletter, what's new, communication)
Exit pages	The top 10 or 20 exit pages	Provide a special offer to take now Change content Modify navigation Put a link to a popular page up front Survey users to identify their needs and adapt the content
Home page usage	More than 25% of the users leave the home page (and the site)	Put an internal search engine box Reduce the number of navigation items Promote a navigation choice
Users origin	More than 10% of the visits are from neglected countries in your commercial offer	Special offers targeted to specific countries Maybe translate the site into another language?
Time spent on the site	More than 50% of the users stay less than 30 seconds	Survey users to identify their needs and adapt the content Improve content Change design Partner with other sites
Unique visitors vs regular visitors	1 user out of 10 comes back to the site	A web site that looks alive Survey users to identify their needs and adapt the content Improve content Display special offers
Bandwidth	Site is too slow	Reduce the size of the top 10 most popular graphics (reduce number of colors, details, size)

Learn more about statistics:

- Statistics explained

- Statistics reliability

Webmaster-Now gives you some advices to manage a web site:

1: Choose the right keyword

2: Know your visitors

3: Optimize for search engines

4: Communicate:
external links - press release - internet partnership - online marketing - offline marketing

5: Buy visitors

Keyword | Create | Manage | Promote | Tools

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