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a web site > first time visitor
First time visitor
We have to acknowledge
the fact: most of the people do not come back to a web site.
Why are visitors not
coming back ?
Analyze statistics
What are the pages they leave from ?
Do you have pages where 30 % of the viewers leave?
How many pages are visited per user?
How many time do users spend on the site?
Ask visitors
Let the people say what they don't like about the site, what is missing,
what is useless, what can be improved, through an online survey conducted
on the site.
Why
is the visitor not coming back ? |
Tips |
The
site is not talking about what he promised in the external link and
description |
Adapt
the keyword (the promise)
Improve the content |
The
visitor is not satisfied with the site |
Change
the design
Improve content, graphics and navigation |
The
visitor found a better web site elsewhere |
Analyze
the competition
Add content, services and products |
The
site is too slow |
Reduce
the graphics' size
Cut the page into two or three distinct pages |
The
visitor cannot find what he is looking for |
Add
or improve the internal search engine
Change the navigation
Adapt the keyword |
The challenge is to convert a first time visitor into a regular visitor
who will come back often, buy regularly and recommend the site to others.
Next page: Regular
visitor
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