Webmaster-Now: guide, advice and tools for webmasters
A search engine is not a fortune teller. It guesses nothing. Instead, a search engine tries to understand with the information available what a web site or page is talking about.
It is the job of the webmaster to let it know what the site is talking about.
The best tactic is to select from the first beginning of the project a keyword (one or several words !) that describes best the site.
The keyword is integrated into the domain name, the content, the design, the navigation, the title, the internal and external links and in all communication support in general.
Actually, it is this keyword that search engines notice such as a business card.
What is the best keyword in this example (this page you read)?
"something you need" or "keyword for your web site"
Choose the right keyword is crucial in a webmaster's quest to a successful search engines optimization and therefore a successful web site.
Webmaster-Now helps you find out the right keyword:
helps webmasters with guides, tips, advice, reviews and tools to develop
a sucessful web site
Version française: Guide-Webmaster, conseils et outils pour la création de site Web