Webmaster-Now: guide, advice and tools for webmasters
Signature = Keyword
The keyword is everything.
The keyword should be the grounds of any kind of web site. A webmaster uses always the same message (the keyword) across all his communication to reinforce his specificity and make the search engines know that the keyword is the signature of the web site.
A keyword is a word
or a set of words describing what the site or the page is about. So that
potential visitors and search engines understand what the site or the
page is talking about.
The keyword is a message. It is also a signature. The keyword is used across all types of communication such as:
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Version française: Guide-Webmaster, conseils et outils pour la création de site Web