E-commerce is the sale of a product or a service, displayed, bought and paid electronically (and distributed electronically for software, music, ticket, e-book, hosting and Internet services, etc).

Two types of e-commerce coexist on the Web:

- Manufacturer sells directly his product or range of products on the Web.

- Distributor sells one manufacturer's products or mode widely a range of products from different brands.

In order to sell online, you need:

one or a range of products and services
an e-commerce software
a secured server
a logistic center
a customer support center
and a – marketing – message to sell the product (the unique selling proposition)

The user will buy and convert into a customer if:

he/she trusts the web site and the company operating it
he/she understands what need the product or service fulfill, what will it to do to him/her (some good reasons to buy it)
other customers give their feedback and recommend the product, service, web site, and company
he/she is confident with the efficiency of logistic and customer support
the purchase process is simple and do not ask too much efforts/thinking from the user

4 revenue types can be found on the Web:

- Sell a product or service by yourself (e-commerce)

- Sell a product or service with a partner (affiliation)

- Put advertising on the site

- Provide a paid site or paid content

Webmaster-Now gives you some advices to manage a web site:

1: Domain name

2: Hosting services review

3: Earn money on the Internet

4: Why and how can I make a web site looks alive?

5: 10 rules to make a website look alive

Keyword | Create | Manage | Promote | Tools

site map | about webmaster-now | contact webmaster-now | webmaster directory | webmaster-now

Webmaster-Now helps webmasters with guides, tips, advice, reviews and tools to develop a sucessful web site
© 2003-2010, Webmaster-Now

Version française: Guide-Webmaster, conseils et outils pour la création de site Web