The advertiser chooses a keyword and select a price. Such as an auction, the higher price comes first. The advertiser can choose countries and regions where the ad will be displayed, time to put the focus when he can make more money. The advertiser has a lot of freedom to write and change whenever he wants the message.

Every time an user enters a query in a search engine, the results are displayed along with a set of advertisements related to the query asked by an user and according to the advertisers' choice.

The benefits to advertise with search engines are:

The site is displayed in the first page of search results with no effort
Visitors are targeted, interested by the keyword and selected according to your preferences (time, location, etc)
The click price and the auctioning system allow to manage a budget very precisely
The decision to perform better than the competition is yours only !

Obviously, the rule of the game is to select the right keyword. Learn more about the keyword.

In conclusion, keyword advertising with search engines is an excellent way to communicate. It allows to spare time for useful other tasks. Wasting time on search engine optimization is therefore useless. You know have more time to concentrate on good quality content and spend time directly with customers.

Next: Banner ad - Email advertising

Webmaster-Now gives you some advices to manage a web site:

1: Choose the right keyword

2: Know your visitors

3: Optimize for search engines

4: Communicate:
external links - press release - internet partnership - online marketing - offline marketing

5: Buy visitors

Keyword | Create | Manage | Promote | Tools

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